Our Story

Shoes are our passion

We began our journey by making shoes, so understand how much goes into great comfortable shoes. Connection to the earth is extremely important and everything we select excels in  quality, fit and comfort.

1973- Sundaes Sandals
After training at Clarks, despite the English weather, Nick Lane saw an opportunity for making handmade leather sandals in England and so Sundaes was born. You could pretty much select any colour under the sun,as they were made to order and they looked so colourful that they resembled the brightly coloured stalls that sold ice cream sundaes- hence the name.

1983 - Magdalene Shoe Shop 
The sandals were proving successful at craft shows and by mail order. Nick spotted that their wasn't any offering for comfortable European shoes in Cambridge. A suitable shop was available in Magdalene Street, Cambridge. At this time all shop fronts had to correspond to the university's design and name. The only allowed name was the Magdalene street shoe shop. We went with it and a traditional sign painter expertly painted the name on the shop front. 

1993 - Sundaes Shoe Shop
Craft shows start to lose their potency as people move towards high street shopping and we have outgrown our small shop. The Sundaes shop moves further into Cambridge to Green Street.  By this time we are allowed to use our own name for the shop.

1998- Haflinger
We spotted Haflinger slippers and clogs at a show in Germany and became the first shop in the UK to offer these wonderful slippers and clogs.

2008- Shoegarden
The online world was growing quickly and traditional mail order over the phone using cheques was losing popularity. After a spell in London and Japan, Will Lane joins the team and takes on the the task of taking Sundaes online. Sundaes was a confusing name online, difficult to spell and had no reference to shoes in it and the dreaded double S- "Sundaesshoes". We had about 20 ideas for potential names from Shoehorse to Youshoe but Shoegarden had the best ring to it. A lot of our photography was taken in gardens in nature, so it seemed to make sense.

2018 - 10 years Anniversary
We celebrated 10 years of Shoegarden and 35 years of the Sundaes Shop.

We are a small, but organically growing family business made up of shoe makers and shoe lovers. We are passionate about comfortable shoes and natural materials, so we don’t make compromises with the quality of our products and customer service we provide.

Every year we visit the biggest and best fashion shows in Milan, Düsseldorf, London and Birmingham to cherry pick the best European brands.

Why buy from us?

  • Shoegarden offers the biggest and best selection of Haflinger wool, felt and leather slippers and clogs in the UK
  • 28 Day return policy
  • Delivered by Royal Mail
  • Friendly Customer Service 
  • Secure Payment

We are based in Cambridge – one of the most beautiful and historical cities in the UK. The surroundings and the atmosphere of the city match Shoegarden’s ethos.

Our team is bright and colourful, just like our shoes. We all have our own hobbies and interest like DJing, design, knitting, high speed cars and crafts, but when we get together we have lots of fun.